High-Speed Inkjet Printing for Variable Data and Direct Mail

The Advantage of High-Speed Inkjet Printing

In the age of personalization, high-speed inkjet printing has become the backbone of direct mail marketing. This technology merges the efficiency of digital workflows with the quality of full-color production—allowing businesses to create personalized pieces at lightning speed.

By printing variable text, graphics, and barcodes directly from digital data, inkjet systems eliminate the need for pre-printed shells or manual sorting. Each mailer can feature unique names, offers, or images, creating a tailored experience for every recipient.

How High-Speed Inkjet Works

Industrial inkjet presses use continuous feed or sheet-fed systems capable of producing thousands of impressions per hour. With advanced drying and color management, they maintain clarity even at high output speeds.

Applications include:

• Personalized postcards and envelopes

• Billing and statement printing

• Custom coupons and QR code mailers

• Targeted nonprofit fundraising campaigns

Benefits for Marketers

• Speed: Turn large campaigns around in days, not weeks.

• Personalization: Increase engagement through one-to-one targeting.

• Cost Efficiency: Reduce waste and eliminate plate-making costs.

• Seamless Integration: Combine print with digital marketing through tracking codes or PURLs.

State Graphics’ Direct Mail Expertise

State Graphics integrates high-speed inkjet printing with full-service mailing and distribution, managing every step—from data import to postal delivery. Their variable-data workflow ensures precision, consistency, and compliance with postal regulations.

The result? Campaigns that look professional, reach the right audience, and deliver measurable ROI.